1. Newsletter emails
Newsletters are very popular and are usually sent out on a consistent schedule. They often contain the company’s blog content, upcoming events, and any updates about your company that would be of interest to your subscriber.
2. Lead nurturing emails
These emails involve guiding your leads through a sales funnel and converting them into customers. The general idea of lead nurturing is that your subscribers are not yet ready to buy from you. The customer/company trust first needs to be built. This is achievable through the helpful content you’ll be sending out in these emails.
Since lead nurturing is not a once-off email but, rather, a series of emails approach, you can play around with the different types of emails you can send that help to build that relationship.
3. Promotional emails
Promotional emails are quite common in email marketing, which is why it’s important to add more value to them instead of sending the old “15% off” type of email. One way to achieve this is by highlighting the product or service on offer and then adding some valuable content about what you’re selling.
4. Milestone emails
common email type - birthday emails
There are several stages that a customer goes through while interacting with any brand. As they go through the customer cycle (new subscriber to a customer), it’s important to highlight milestones such as anniversaries and birthdays. Your milestone emails are there to celebrate these moments.
5. Survey emails
You’ll only get better at what you’re doing if you ask for feedback. The survey email allows you insight into what you’re getting right and what you can improve on. It can also help you understand your customers better and what they’re interested in receiving from your brand.